Latest Trends to Build Your Email Marketing Strategy
Latest Trends to Build Email marketing has proven to be one of the most effective ways to reach people, get noticed and make people take the desired actions.
When we want to prepare our digital marketing strategy for the future, it is important to understand where we are and anticipate where email marketing is heading. Especially where these changes impact the day to day business.
What do you have reserved 2019 and beyond for the inbox? What tactics and best practices do you need to survive and prosper? And how will email marketing specialists deal with the constantly evolving marketing landscape? Finally, what about those annoying customers, potential customers, subscribers and their behaviour?
What will Email Marketing look like in 5 years?
Econsultancy asked marketers how email marketing will evolve. “Looking to the future five years, what do you think will be the biggest change in email marketing?”
The big topics for the next 5 years are: AI, data, personalization , content, GDPR and automation. Just take a look at this word cloud created from your predictions. Artificial Intelligence (AI) is the hottest topic of all, as brand sellers look 5 years into the future of email marketing.
Looking at the 5 year trends in email and automation, what will be the biggest change?
- Interesting snippets from brand marketers answers:
- “AI, which means that many decisions and campaign planning will be automated.”
- “Brand distinction. While I saw a 23% increase in conversion using AI subject line tests, as suppliers won more customers, we all began to sound the same. The increase was robust at first and began to be flat; lost momentum but not a recession. “
- Much more automated and intelligent email marketing. The content will be extracted from existing sources and there will be less pressure on vendors to do it manually. “
- “Email will become almost a” luxury “channel: customers’ email addresses will be reserved for highly relevant and highly personalized content, and brands that are not delivered will rarely have a second chance. the channels with the highest and fastest growing ROI. “
- “Voice-based interaction. As people move away from using screens, emails copy needs to work equally well for someone reading it, or having it read to them.”
- “Web-like experience within the email (shopping, purchasing, etc.) without the need to launch into a browser.”
2019 Latest Trends To Build Your Email Marketing Strategy:
Here is a list of the 2019 trends you should participate with and what you can do to make your email campaign more powerful. Personalization:
The personalization of your emails and the sending of relevant information makes your emails receive the desired attention. Segmenting your email list and adding tags helps you send more specific emails that make people take the necessary steps.
What you need to do:
- Start segmenting email addresses and add tags
- Use purchase and browsing history to create customized emails
Automation:
Leverage the power of automation for your email campaigns and send the right message at the right time. Automation improves conversion rates and increases the commitment between a brand and its customers. With automation, you can easily send a series of automation, in the correct sequence and just in time.
What you need to do:
- Create an automatic email response series for new and existing subscribers
- Reminder emails to connect with non-openers
- Create a proper sequence of information sharing
Referral marketing:
Growing up with email marketing is continually growing your email network. Referral marketing is a great way to ask people who are already involved in your business to help you grow your network. This also includes urging customers to review your brand to expand their chances of new customers finding it and doing business with you. Create an email asking people to recommend and review your business, and let them do it.
What you need to do:
- Give an incentive to people for referring
- Ask people to review your products and services
- Create an easy reference and review process
Visual marketing:
Visual marketing receives more attention than text. The use of the correct images that are relevant to the message, the content and the relationship and resonance with your business will make people realize. 2019 requires real images that people can relate to. It is not about what looks good, but what brings the meaning home. Aim for candid, behind-the-scenes, diversity, or story-based images that speak to your specific audience.
What you need to do:
- Collect real images from day-to-day activities
- Take some design and photography courses
- Ask users to share images
- Collect images at events
- Build stories with images
Interactive emails:
Now that it is a 2019 trend, you should start experimenting immediately. People are used to receiving emails, but interactive emails can change the game. These emails are designed to interact with the reader through various elements such as GIFs, surveys, surveys or even add a gamification element such as a scratch card or a “spin to win” experience. With interactive emails, you can take your subscribers’ interest to the next level and improve engagement.
What you need to do:
- Add surveys and polls to your emails
- Create or find relatable GIFs
- Try gamification elements to enthuse curiosity
- Keep the interactive elements easy and fun
Event Marketing:
Whether you plan an online event or an offline event, the point is to start planning. The events attract people interested in one place, provide a platform for interacting with their audience and even partner with other companies and brands to give their audience an unforgettable experience. Live Facebook and Instagram events are dominating social media trends in 2019.
What you need to do:
- Host an offline or online event and send out invites
- Create a buzz around the event on social platforms
- Create a forum for event related discussions
- Go Live on Facebook and Instagram to give a behind-the-scenes sneak peek
- Create a compelling RSVP landing page
- Create event marketing email series leading up to the event
Integrating social and email:
Social media marketing and email marketing can be two different verticals, but marrying them gives you an advantage over both. Use your emails to divert people to your social platforms, and vice versa. The use of fragments of one platform in the other creates curiosity and makes people see the value of being part of both.
What you need to do:
- Divert social media followers to sign up for your emails/newsletter
- Include clickable social media buttons in your emails
- Share social snippets in the emails and vice versa
- Give updates and teasers on social about your emails
These are trends you to follow for Email Marketing Strategy in 2020.